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Get active as Agency for corporate design is our expertise — for the fashion store Petra Looft, we have therefore acquired an extensive portfolio in order to create a uniform, modern website that suits the company.
The tasks of our experts included, for example, designing a corporate identity that gives the fashion store from Schleswig-Holstein a timeless, Nordic fresh appearance. For this purpose, the traditional touch of the family-run company was combined with new impulses. In addition to customer cards, logos, labels and business cards, our main challenge was the implementation of a user-friendly online shop with a coherent design.
Perfectly coordinated: the logo, the fonts and harmonious colors. Our experts from the branding agency have developed a clear, high-quality concept and created a style guide. When the corporate design was ready, we connected the online shop to the website, which can now be used to sell the products directly online.
Nordic, clear and timeless — our experts from the graphic design agency have chosen the color blue as the main color, drawing on the existing color concept in order to achieve recognition value. Blue appears refreshing, loyal, serious and always has a touch of relaxed elegance — exactly the atmosphere that suits the fashion house in the North. The curved font, which is reminiscent of a thread, highlights the classic aspects of the family business and the clothing fashion profession, and the stronger font gives the complementary word mark expressiveness and appears modern.
The style guide defines exactly what the logo will look like and what the positioning must be so that the logo always has enough space and can have an effect. In addition, different variants for different applications are being developed by the branding agency's experts.
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The color blue is the primary color for the website of fashion store Petra Looft. In addition, our corporate design experts chose harmoniously appropriate secondary colors, which holistically support the design and set accents. The graphic artists have chosen soft colors as a complement, which harmonize harmoniously with the blue.
Userfriendliness and a pleasant customer journey — from the first click to the conclusion of a purchase — play a key role in e-commerce. That is why a successful e-commerce shop must be responsive and easy to use even on a mobile phone. Our experts from corporate design agency know: Payment methods such as Apple Pay, Google Pay, Klarna or PayPal are important aspects of the perfect shopping experience — they are part of user-friendly online shopping.
In the fashion sector, the range of products is constantly changing — which is why self-editable online shops are essential. This includes adding new products to the shop and managing its texts and images yourself.
Easy & fast — a simple shop system suits our customers in everyday life. It can be extended at any time as needed and, above all, is ready for the future, which is why we chose Webflow here.
Accessibility & user friendliness - the website must work on all common devices: smartphone, tablet and computer.
Optimal & minimalistic for fast performance, so that the site is also well positioned in the areas of SEO and SEA.
Write to us and tell us about your idea or make an appointment with us.
