Privacy Policy

1. Provider and Data Controller

Panthera Media GmbH
Krossener Str. 2
10245 Berlin, Germany
Email: info@panthera-media.de

2. General Information on Data Processing

We process personal data of our users solely in accordance with the legal requirements (GDPR, TMG). Data processing only takes place after you have given us your explicit consent through an appropriate checkbox procedure.

The following data processing activities are carried out:

• Calendar Integration:
  Appointments are booked via HubSpot. In this process, the necessary contact details (e.g., name, email address) required for scheduling the appointment are collected and stored in a HubSpot contact list.
• App Price Calculator:
  Through app.flow-coding.com, users’ email addresses are collected when they consent to being contacted. This data is also stored in HubSpot.

We use the collected data solely for the purpose of contacting you. No data is shared with third parties—except for the necessary data transfers within the scope of cookie services, where servers may be located outside the EU.

You may contact us at any time at info@panthera-media.de if you have any questions regarding data protection or if you wish to have your data deleted. Your contact data will be stored until you request its deletion.

3. Cookies and Tracking

3.1 Essential Cookies

These cookies are necessary for the technical functionality of our website. They store, for example, your cookie preferences or enable the secure execution of services such as the Google Tag Manager.

• Google Tag Manager (basic function only):
  • Storage duration: up to 12 months

3.2 Marketing Cookies

These cookies are used to display personalized advertisements and to measure their effectiveness. They also enable remarketing via third-party platforms.

• Google Ads (Conversion & Remarketing):
  • Provider: Google Ireland Limited
  • Purpose: Ad measurement, remarketing
  • Storage duration: up to 540 days
• LinkedIn Insight Tag:
  • Provider: LinkedIn Corporation
  • Purpose: Conversion tracking, audience building
  • Storage duration: up to 180 days
• HubSpot Tracking:
  • Provider: HubSpot Inc.
  • Purpose: Marketing automation, lead tracking
  • Storage duration: up to 13 months
• Google Analytics:
  • Provider: Google Ireland Limited
  • Purpose: User statistics, traffic analysis
  • IP anonymization: enabled
  • Storage duration: up to 14 months
• Hotjar:
  • Provider: Hotjar Ltd.
  • Purpose: Heatmaps, session recordings, surveys
  • Storage duration: up to 365 days

Note: The transfer of data to the cookie providers may take place outside the EU where necessary. Please refer to the respective privacy policies of these providers for more information.

4. HubSpot Integration and Other Data Collections

In addition to the use of cookies, personal data is collected through two functions on our website:

• Calendar Integration:
  Users booking an appointment via our HubSpot-based calendar function provide their contact details. These details are used solely for scheduling the appointment and for contacting you, and are stored in HubSpot.
• App Price Calculator:
  When using the price calculator, the provided email address is collected if the user consents to being contacted. This data is also stored in HubSpot and is used exclusively for contacting purposes.

Data processing is based solely on your consent, which you provide by ticking the appropriate checkbox before submitting your data. No data is shared with third parties.

5. Users' Rights

As a user, you have the following rights:

• Access: To obtain information about the personal data we have stored about you.
• Rectification: To have inaccurate or incomplete data corrected.
• Erasure: To have your personal data deleted, unless retention is required by law.
• Restriction: Under certain circumstances, you can request that the processing of your data be restricted.
• Data Portability: You have the right to receive your data in a structured, commonly used, and machine-readable format.
• Objection: You may object to the processing of your data for reasons arising from your particular situation.

To exercise these rights or for any further questions, please contact us at:
info@panthera-media.de

6. Additional Information

This Privacy Policy applies to all services offered by Panthera Media GmbH on our website. For detailed information on the third-party services used, please refer to the respective privacy policies of these providers.

Effective as of: 04. April 2025